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Services : Services

Awareness metrics


Reach
Impressions
Audience growth rate

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Engagement metrics

Engagement rate
Amplification rate
Virality rate

Video metrics

Video views
Video completion rate

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Customer experience and service metrics

Customer satisfaction (CSAT) score
Net promoter score (NPS)

ROI metrics

Click-through rate (CTR)
Conversion rate
Cost-per-click (CPC)
Cost per thousand impressions (CPM)

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Share of voice and sentiment metrics

Social share of voice (SSoV)
Social sentiment

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